APP REVIEW : Pin your interest.. By Raaisa Tariq


Pinterest is a digital pin-board where you can pin, share, save and categorise images or ideas regarding everything from fashion, photography, quotes to decorating, cooking, crafting etc. It allows you to follow other users’ board of similar taste. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp. It was launched in 2010 as a closed beta. Pinterest’s CEO, Ben Silbermann summarised the company as a ‘catalog of ideas, rather than as a social network, that inspires users to go out and do that thing’. The most popular categories, as of March 2012, were home, arts and crafts, style/fashion, and food.

To join this site you need to open an account using a username and a password or you can sign up through Facebook as well. Pinterest gets you started by suggesting fascinating boards. Then you can create boards to help you categorise your images and add descriptions to remind you why you bookmarked them in the first place. Most of these images or pins link back to the original website they appeared on so that you can easily access them later. As you start using the site you’ll find many other boards worth following. You can follow other users’ account as well and if you start following a user you automatically follow all their boards. Pinterest keeps on suggesting you according to your taste.

For example: If you’re planning to go on a trip, you can collect numerous information about the place, picture ideas, adventures etc. from pinterest and you can create an entire board planning the trip. It also has various DIY ideas from which people can learn stuffs and use it in real life. But People often assume that pinterest only includes clothing, recipes, crafting, decorating ideas, as majority of its users are female. But this site is also flooded with teachers, designers, news outlets, writings etc. However this app could be made more safe and appropriate for teens if there were options to filter inappropriate pins.

Pinterest is less interactive than Facebook, twitter or Instagram, as users seem to ripen more than they comment, which makes it less of a social networking site and more of a virtual catalogue. The virtual pinboards concept has been tried before but pinterest executed the concept ideally. Even though it is difficult to navigate at times and has some drawbacks, but it’s an interesting way to explore the web based on one’s interest.

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